User experience refers to a persons emotion and attitude towards your website.
It’s how they feel, react, and respond to your website.
It’s important to note, we are not talking about UI design - User Interface Design - UI Design is more to do with how the website looks and feels (it’s a little bit more complicated than that, but that’s a topic for a different day!).

Both UX design and UI design are super important and work closely together.

So, how do you create a great user experience for your website?…

Most businesses have an online presence. As you know it's one of the best ways for you to attract clients and customers, but is your website up to date? You may think to yourself "I've only just updated my website a few months ago so I don't need to" but is that true?

Today I wanted to share 10 tweaks you need to make to your website today.

It’s been said many times before “consistency is key”. It’s a golden rule for numerous reasons and one that deserves to be highlighted. Why you say?... Well because consistency is what creates a repetitive impression. It creates a distinguishable emotion if done correctly, and it can be really really effective.

In fact, consistency is a fundamental element of design and that is why it’s so important.

In this blog post, I’ll be covering: what design consistency is, the value in creating a consistent design, and how to start with designing consistently. I’ve got some great tips lined up so let’s get going...

Design is subjective. There’s no one rule that fits all, but there are common mistakes that can be made in a brand or website design that can be easily avoided and so this article explores the most common design mistakes - covering 5 brand design mistakes and 5 website design mistakes.

As a designer, I use creative software, like Photoshop, Illustrator and InDesign, to design assets for my clients and my business. But what do you do if as a business owner you don’t have (or want!) to use those tools….?
I’ve known Nicky for a few years now, not only have we worked together, but we’ve also become friends. Nicky Pasquier is the founder of Virtuoso Assistant, she’s a Certified Canva Creative….

Every website is different, just as every business is different. The needs of a website vary depending on numerous elements, for example; the audience, the business vision, the USP, the visual brand identity. But one thing that all websites have in common is that they should help the visitor take the next step, whether that be to book a call, make a purchase or to provide contact details. But there are some common mistakes or fails, that often get in the way...and so today, I’m sharing 7 web design fails you need to fix in order to provide a smooth sailing user experience for your visitors!

We all know that a large part of SEO is content creation - getting that juicy, knowledgeable content out there for your target market to consume. But when it comes to getting it online where do you start? Here are my top five SEO considerations for adding fresh content to your website.

If you’re a small business owner then its more than likely you are on some form of social media to help you reach, find and connect with potential clients... Am I right?
What social media platform do you AND your clients spend the most time on… LinkedIn? Twitter? Maybe you have a Facebook page? Or have you recently started a YouTube channel? Or is Instagram your “thing”?...

Whatever platform or platforms you use, are you making use of the cover photo, profile image and inner post images to the highest potential?....

Keep reading to ensure you benefit from my top tips for designing your social media graphics.

Now, being a self-taught designer, side hustler, freelancer, and more, this question struck a note with me.  When it comes to my business I’ve always wanted to make sure I give the best impression, and so today I want to share a blog post to help all those that have also asked: “how do I make my business look more professional?”.....

So you have your logo, your brand and even your website in place. What’s next?  Maybe some social media banners, maybe some blog post templates, but did you think about any print collateral you may need, in particular, a brochure…

With the rise of self-employment, freelancers and side hustlers wanting to take their business to the next level, there are a few common questions they all ask:

• How do I find a web/graphic designer?

• What do I look for in hiring a web/graphic designer?

• Where do I find a web or graphic designer?

Let me share a little secret with you.

Well actually it’s less of a secret, but more of a simple list of things you should ask yourself and what you should look for if you ever find yourself asking the questions above.  So, today I wanted to give you a heads up into how to find the right designer for your project.

Hopefully, after reading this post, you will walk away feeling calculated and confident about your next steps.

Not so long ago I was merrily browsing in a Facebook group and the topic of websites caught my eye.  Now, being a Digital Designer, I just had to stop and read the comments.  

A small business owner was asking why she would need a website.  My initial reaction was “what a crazy question!” - especially in this day and age where technology is literally at our fingertips.  Then it slowly dawned on me that not every business owner sees or understands the relevance of a website.

So in today's post, I thought I would keep it short and simple and give you 5 excellent reasons why your small business definitely needs a website.

I was a newbie to the industry when I started, and I was a self-taught Designer. Fast forward to today, and I've now been in the creative industry as a Designer for little over 16 years.

With 11 years of design knowledge and experience, I want to share 5 truths of being a Digital Designer, with 5 takeaway learning tips. Find out more >

A website is an essential part of every business's online presence - especially in this day and age. Because it is such an important asset to your company's brand and overall image it is important to make sure your website works for you. That is why I am sharing 10 essential web design tips with you today.

A logo is something every business should have. It really is as simple as that.

What isn't as simple is where to get a logo from... so this article covers 5 tips to help you design your own logo and get it right. Read more>

When setting up your business from scratch and considering all the elements that need designing or redesigning it's easy to think you can try and do it yourself, but, do you know how to create a logo, brand or website? Do you have the time and knowledge to dedicate to creating something professional?

Today I want to share 10 reasons why you should hire a professional designer - like me.

Single page websites are a big hit. They have been for a while now. Effective, straight to the point and they can be visually very appealing, especially if kept on brand (which they should be!).

Sometimes with startups, small businesses or side hustle businesses, there isn't an overload of information that needs to be shared so keeping it short and sweet and on one page could be the perfect solution.

Everyone loves a good font - whether a designer or a business owner.

Didot fonts are also seen in lots of ads, banners, posters, graphics, logos and more, it's becoming more popular! Here are my 8 favourite Didot fonts that I'd like to share with you...>

I truly believe copy and design go hand in hand.

The words you put on your website are so important that some designers won't even start a website design project without them.

Find out why the words you put on your website are so important here >>>