5 Things To Keep In Mind When Designing A Brochure
So you have your logo, your brand and even your website in place. What’s next? Maybe some social media banners, maybe some blog post templates, but did you think about any print collateral you may need, in particular, a brochure…
Recently, Anna Mason of Anna Mason Art contacted me to specifically help with designing a PDF for the members of her online watercolour school, where she teaches how to paint realistic and botanical watercolour paintings.
I instantly feel in love with Annas work and was honoured that she contacted me to help her. Her work truly is amazing!
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Designing for print is a different discipline compared to designing for the web. To reinforce this I wanted to share my 5 tips you should keep in mind when designing a brochure.
1 | Identify the purpose of the brochure
The first thing to keep in mind when designing a brochure is to do research. Finding out what the purpose of the brochure is, is very important. Being able to identify who the audience is, what their requirements may be, and what needs to be designed is only the first step. It’s also a good idea to identify if the PDF will be printed, or viewed online.
2 | Fonts
Similar to web design, you don't need too many fonts when designing a brochure. Ultimately, you will need to consider a title, main heading, subheading and body copy font, these may have different styles so it is worth exploring what fonts work well together. In some cases, it could be that you have brand guidelines to work with, so it's important to stay consistent to ensure brand continuity across the different mediums.
3 | Get your copy right
As they say “Content is King” so it’s important to ensure the copy for your brochure is well written, captivating, and above all is considered as part of the whole design process. In order for your brochure to be well designed, you may find the copy needs to be reviewed or reworked.
It’s also a good idea to make sure the content is skimmable, so use headlines, pull out quotes, captions and plenty of white space to make it easy on the reader's eye.
4 | Put readers first
Once you know who your audience you can design to meet their needs. For example, if you know the majority of the readers will print the brochure, ensure that the document set up is suitable for printing.
5 | Use quality imagery/photography
Imagery, whether this is photography, iconography or illustrations is a great way to add interest, uniqueness and you can keep the brochure on brand. Don’t forget to use high-resolution images to get the best quality.
I hope these short and simple tips help you when it comes to designing a brochure.
Have you designed a brochure in the past? What was your experience?
Taking new bookings - June/July
I am now currently taking bookings for Brand Design and Website Design projects for the end of May/June.
If you are in need of a new brand design, or a brand refresh, or a new website, feel free to drop me a line today to schedule your complimentary call and see if we're a good fit to work with each other. No strings attached. Promise!
