10 Design Tweaks You Need To Make To Your Website Today (2024)
Most businesses have an online presence. As you know it's one of the best ways for you to attract clients and customers, but is your website up to date? You may think to yourself "I've only just updated my website a few months ago so I don't need to" but is that true?
Today we are sharing 10 tweaks you need to make to your website today.
1 | Site navigation
This is your main navigation that helps clients (past and potential) not only browse your website and take action, but also it can inform them of the type of business you have. For example, a photographer may have a section dedicated to "Galleries" or a life coach may have "Coaching". It's important to ensure you can guide your visitors effectively and so reworking your site navigation as and when your business develops, but also remember to make sure it is easy to navigate.
2 | Your About page
It can be really difficult to talk about yourself or your own business. It's not everyone's "thing", but your About page should inform your visitors of who you are, what you do, why you do it and why you are the best choice for them. There is a fine line between adding personality and being too personal on your About page, so getting the balance right is important. Also, make sure you add any new skills, or experiences to your About page and keep it up to date.
3 | Add Call-To-Actions
Nothing is more frustrating than being on a website and reading about a service, but not being able to enquire or make that next step to purchase, or sign up. If anything you will lose your potentially interested client or customer. Therefore don't forget to revisit your pages and add call-to-actions (CTAs). The same goes for your opt-in or lead magnet, this brings me to...
4 | Add a signup or increase the visibility of your opt-in
When was the last time you thought to create and add an opt-in to increase your email subscriptions? Probably when you first set up your website. Right? Well if that's the case, take this as a sign to add a signup or update the visibility to the one you have.
Some suggestions, if you don’t currently have an opt-in or lead magnet, maybe a free e-book or guide, a checklist or template, or maybe a free trial or discount. Essentially you want to entice the visitor in exchange for their contact information, usually an email address.
5| The Layout of your content
The layout of your page can drastically change the appearance of your page. Ensuring the most recent or featured "photo shoot", "design project" or “case study” is at the top of your Gallery, Portfolio, or Case Studies page is essential. You want your new potential client to see what you are capable of and how good you are at it. You only have a few seconds at best to get them interested and keep them interested so laying out your page needs to be logical.
6 | Utilise icons
Icons are a great way of creating attention. They can help highlight your content or sections so that the visitor is more inclined to see it. It also helps to break up the page and make it easy on the eye if the page is long or text-heavy. If they are on brand then that's an extra bonus too!
Related: Creating custom icons - my process
7 | Professional photography
Another great tweak to make to your website is photography. You don't have to spend lots of money to do this but by having really good professional photos you naturally impress potential clients and customers and that is a good starting point in itself!
Don't just take a few snaps on your iPhone and make do with it, photos have a great way of connecting with people so utilise this and do yourself a favour. Get professional images for your professional business!
Related: How to make sure your photography is on-brand
8 | Update your font choice
An easy to update your website would be to update the fonts. It's not majorly hard to do but it can be very effective. Updating to a more modern font can dramatically change the look and style of your website. One thing to watch out for is it can seriously screw up your layout so be careful if you decide to do this! The last thing you want is a broken layout because of your font. Also, I'd recommend not to use more than 2 fonts on your website - one for your heading styles and one for your text. More than 2 can just look confusing and messy.
9 | Utilise your sidebar if you have a blog
If you have a blog on your website then you can make the most of the sidebar by directing your visitors to "related articles", "archives", or even "popular content". You can have a whole range of things on your sidebar, but just be careful you don't overpower the actual content which is the article!!
10 | Add a process
If you provide a service then it is really important that you have a process in place. By being transparent and adding your process to your website your potential clients and customers are able to see just how easy it is to work with you or buy from you. You don't have to describe the whole process, but by summarising each stage and providing a step-by-step workflow anyone who is reading will understand how simple it is for them to work with you. Plus it reassures them that you know what you are doing.
Conclusion
The bottom line is to make sure your website is tailored towards your audience. At the end of the day, your website is in place because you want to attract your ideal client or customer, therefore your website needs to reflect that and you need to show them that.
What would you tweak or have you tweaked recently on your website?
If you need any help tweaking your design or setting up your website then why not check out my packages and process and get in touch.
