Squarespace Circle Day 2024 - Key Highlights
This year’s Squarespace Circle Day 2024 was super exciting! Not only because I was speaking on the main stage, but because there were so many lightbulb moments for designers, developers, and entrepreneurs alike! It was a day of exciting updates and insights!
The event, both in-person and virtual (with a World Loop replay the next day) showcased the latest innovations in AI-powered web design, enhanced business management tools, and emerging trends in digital marketing and e-commerce.
It’s also an incredibly valuable day to connect, learn, and grow your Squarespace businesses.
In this post, I share the key takeaways from the event giving you all the juicy details on what’s new and how it can help you in your business!
Squarespace Design Intelligence
Squarespace Design Intelligence
With the rise in AI and AI-powered tools, one of the most anticipated announcements from Squarespace was the next evolution of its AI-powered tools. The upgraded Squarespace Blueprint AI now offers deeper customisation by generating more tailored websites based on brand personality and goals. This feature not only saves time but enhances creativity by combining AI-driven design with human expertise.
As well as Squarespace Blueprint AI, the following releases were also announced:
Site Themes - The ability to experiment with fonts, colours, and style options with a curated menu based on the personality of your website which can then be applied across your pages with a single click!
Layout Switcher - Suggested layout recommendations based on existing blocks within a section. This allows users to easily experiment with styles and layouts across their site with ease.
New AI descriptions: A quick and easy way to generate copy drafts for SEO, video, and course descriptions across your website.
Brand Identity: Create and add a personalised, on-brand, tone of voice so any content generated with Design Intelligence is automatically tailored to your audience and brand.
Style Previews for templates: Start with a website template, but pre-customise the look by previewing and choosing from recommended colour palettes before you jump into the website editor.
Learn more about Squarespace Design Intelligence.
Client management tools and Squarespace Payments
Client management tools
Squarespace revealed updates to its client management tools, including new features for creating proposals, contracts, and estimates, all designed to streamline the business side of things helping you to run your business more smoothly.
Learn more about Squarespace Invoicing.
Squarespace Invoicing
Squarespace Payments
Additionally, Squarespace Payments has been expanded, allowing business owners to manage payments directly on the platform. This includes support for popular payment methods like Apple Pay and Klarna, with plans to expand across several European countries soon. (The UK has access to Squarespace Payments now, so if you’re interested in using it, get in touch and let me know!)
Learn more about Squarespace Payments.
Squarespace Payments
Future of Web Design and E-Commerce
The event also heavily focused on emerging trends in web design and e-commerce. Rapid fire talks and a panel discussion led by myself and other Squarespace Experts and business owners explored the future of digital marketing, pushing the boundaries of design and online business strategies and processes. The emphasis was on leveraging the online selling tools and creating potentially more than one revenue stream. I.e: An independent restaurant, with the head chef selling recipes, exclusive events and 1:1 and group training videos.
It’s about using Squarespace to maintain your competitive advantage.
Networking and Global Community Engagement
One of the highlights of Circle Day is the emphasis on community and networking. Being able to take the opportunity to connect with leading designers, developers, entrepreneurs, and the Squarespace team is by far the best key takeaway from Circle Day 2024. It was also the first time, Squarespace offered World Loop, which meant presentations for different time zones, were available to global participants.
Krishna Solanki delivered a talk, titled: The Process Behind E-commerce Success, at the Squarespace Circle Day 2024 in New York.
Conclusion
Overall, the day was full of excitement, learning, value and these updates reflect Squarespace's continued focus on blending cutting-edge technology with creative empowerment, enhancing both design capabilities and business management for all their users.
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