A while ago, Tim from Draft My Story contacted me and we hit it off straight away!! His down to earth approach and friendly manner really came through as I read his emails.

His personality really shone and it became apparent to me that his words were another layer of his branding.

After a few emails back and forth I asked Tim if he would write a guest post on my blog for my readers. I was totally over the moon when he agreed, and so today I'm sharing an article written by my buddy Tim who is here to talk about the importance of Storytelling in the development of your brand.

It's a fantastic topic and one that every small business or startup really needs to consider!

As a fellow business owner, lots of clients have expressed how confused they are about how they can brand themselves and their new business. And that got me thinking that they can't be the only ones curious about personal branding.

So it's time to share some tips and help guide you on how to create a your own visual branding >>

As much as I love being able to create a new brand and website design from scratch, I really enjoy the challenge of redesigning or revamping an existing brand and website.

After working on the WellbeingZone brand and website I was asked to redesign the logo and website for Revitalised.

Obviously, I wasn't going to decline! - It was my pleasure to give the Revitalised brand and website design (coming soon) a new look and feel.

As a small business owner you probably have your logo and brand elements in place, using them in various places - your website, business cards, invoices, and much more. Things are going well and you are keeping busy running your day to day tasks, networking and finding new clients. As time progresses you realise your business branding may need a revamp or you may need to rebrand altogether. You are just not sure!

Sound familiar?

Quite a few small business owners have come across this dilemma and so today I wanted to share a few do's and don'ts of rebranding.

Branding is important. But what's more important is brand consistency.

Consistent brand communication, emotions, and customer experience. That's why in this article I cover why it's so important to have brand consistency within your business... Read here >

One of the best things about working with startups and founders is that they are new, young businesses.

Absolutely thrilled to work with Andy Reynolds again on our second project; revamping the startup WellbeingZone! Wellbeing Zone is a white label wellness platform and mobile app. It provides all the information, tools and resources you need for a fit, healthy and engaged team.

Take a look behind the scenes into the process of the rebrand and platform redesign >

Brand boards are great! A simple overview of your brand visual elements all on one quick reference document, which usually contains your primary logo, any logo variations, a submark, patterns fonts and colours.

Simple, yet powerful! So that's why I'm digging a little deeper in creating a brand board, how to do it and why you should. Find out more >>>

Branding really is SO important to your startup or small business!

To find out more about branding; what it is, why it is needed and how to go about branding your startup or small business...Read more >>

All the behind the scenes goodness for PT PLUS's brand and website redesign!

Read Client Case Study >>

When Bhav (short for Bhavesh) first approached me in October 2014 about creating his start up, Steakizmos', visual brand identity and website, I was slightly hesitant. I am strong believer in not mixing friendship and business, and Bhav is a good friend of mine and my family's. I find there is a fine line and it can very easily get blurred if the "rules" are not set from the start.

After our initial conversation I was certain of a few things, Bhav is a well prepared and focused. This in itself made working on this project a pleasure.

For the new Steakizmo brand and website I am excited (and slightly nervous!) to take you behind the scene and show you how the brand and website was created.