When Bhav (short for Bhavesh) first approached me in October 2014 about creating his start up, Steakizmos', visual brand identity and website, I was slightly hesitant. I am strong believer in not mixing friendship and business, and Bhav is a good friend of mine and my family's. I find there is a fine line and it can very easily get blurred if the "rules" are not set from the start.

After our initial conversation I was certain of a few things, Bhav is a well prepared and focused. This in itself made working on this project a pleasure.

For the new Steakizmo brand and website I am excited (and slightly nervous!) to take you behind the scene and show you how the brand and website was created.