You’re already an established business. You have a brand, and you have decided it’s time for a rebrand. Exciting times ahead!! As exciting as it is, it can also be quite daunting.  I mean you’ve actively taken a positive step towards making an investment, with not only your money, but your time. You want to get this right! It’s important to get it right.

So what’s the next step?…

I’m going to share 5 unmissable tips that you should definitely consider (action!) when preparing for a rebrand….

I’ve known Deepa Mistry for a while now. We bumped paths many moons ago - we worked next door to each other in the same building at one point, we have mutual friends in common, and we followed each other on various social media.  As well as a “foodie” she is also an amazing jeweller.

Her handmade pieces are truly stunning, they are simple, minimal and perfect for everyday wear (I know as I am also a customer!hah!).

Her existing brand and logo didn't reflect her work, and that was becoming a problem…

It’s funny how clients become clients.  If you follow me on Instagram you may have noticed I took it upon myself to learn how to use a sewing machine earlier this year.

I started off by taking a short 4 week course and before I knew it, I was hooked!  I can’t say I was surprised, it was a pleasure to spend one evening in the week with a group of friendly ladies, away from my iMac and doing something different.

It was within this easy going atmosphere and great learning environment that I met Julie, the lovely lady behind the already established business and brand, Escape & Create.

As a small business owner you probably have your logo and brand elements in place, using them in various places - your website, business cards, invoices, and much more. Things are going well and you are keeping busy running your day to day tasks, networking and finding new clients. As time progresses you realise your business branding may need a revamp or you may need to rebrand altogether. You are just not sure!

Sound familiar?

Quite a few small business owners have come across this dilemma and so today I wanted to share a few do's and don'ts of rebranding.