Pippa Akram, aka “SocialPip” is a Social Media consultant and a fabulous one at that! She shares her knowledge and expertise in such a digestible manner it’s easy (and fun) to learn, which leads me nicely to say this guest post about how to create an authentic and active following is definitely one to read, save and share….Over to you Pip…

Let’s cut to the chase, you NEED followers on social media because without them you’re basically just shouting into a void but do you really know what you should be ‘doing’ with them?…