10 ways to market your business to attract your ideal client
Whether you’re running an independent business, a startup, or you are an established organisation, there are plenty of ways to attract and keep clients. From creating engaging content to using social media, improving your search engine rankings, and building valuable partnerships, in this article we cover 10 ways to market your business to attract your ideal client.
Let’s dig in!
Firstly, it’s important to share that in today’s busy digital world, having a strong marketing strategy is a must for any business wanting to stand out.
The tips below are valuable for a business at any stage, and in all honesty, sometimes I refer back to this list when things are slower than usual and it’s easier to focus on internal marketing activities.
1. Content Marketing
Top of the list as this is a key tip that we consistently aim to do!
The number one way we have found to attract our ideal clients is by creating content, this means…
Blogging:
Regularly publishing blog posts on topics related to your area of expertise or your core offering is key. For KSD, we create articles on branding, design, and Squarespace tips. We also share case studies of past projects. All this, not only helps attract organic traffic, but it also establishes us as a trusted voice and an authority in the field.
E-books and Guides:
By creating comprehensive guides or e-books you not only share your expertise but these can also be used to capture leads - A great way to obtain your ideal clients' details, without breaking any rules!
Video Content:
Video content is by far the quickest and easiest way for your ideal client or customer to consume your content. By Producing video tutorials, behind-the-scenes looks at your processes, and again, sharing client testimonials, you can gain trust and showcase credibility and expertise. Platforms like YouTube and Vimeo can be effective, but also, sharing video content on Instagram (via Stories or Reels) and LinkedIn (Videos) is a great way to market your business too. This then brings me too…
2. Social Media Marketing
Instagram and Facebook:
Showcase your portfolio, behind-the-scenes content, client testimonials, and tips. Utilise Stories and Reels and create interactive polls for increased engagement. All great ways to market your business to attract your ideal client or customer!
LinkedIn:
Depending on the nature of your business and where your ideal client or customers “hang out”, LinkedIn is a great platform to share professional content, case studies, client success stories, and industry insights. Especially if your target audience is professional and you want to attract business clients.
Pinterest:
Being a visual search engine platform, Pinterest is brilliant if your business is led by visual design. “Pinning” your design work and inspirational content to attract users interested your core services offering is a great way to market.
There are other social media platforms out there that can be used in your marketing efforts, and essentially you should be marketing on the platforms where you know your ideal client or customers are.
3. Search Engine Optimisation (SEO)
SEO is not an overnight, amend it or update it once and it will bring in clients or customers. SEO is a long-term game and requires consistency over a long period.
Website SEO:
Optimising your website for relevant keywords related to your core services offering or products is a must. Also, ensuring your Squarespace website is is fast, mobile-friendly, and easy to navigate is essential in Google’s eyes.
Related:
Local SEO:
By focusing on Local SEO, you can attract more targeted traffic, build stronger relationships with local clients, and ultimately grow the business within your local area and beyond, this is great for attracting your ideal clients and customers if your target audience is local!
4. Email Marketing
This is often either last on the marketing list or often forgotten about, but it’s such an important one!
Newsletter:
One of our marketing activities includes sending out a monthly newsletter to our clients and anyone interested in learning more about branding, design and Squarespace (you can sign up here if you’re not already on the list!). We share updates on our latest projects, blog posts, industry and Squarespace news, design and branding tips.
Newsletters are a great way to keep in touch with your customers or clients and actively keep in touch with them - let them know when you have a sale, or a new product, or a service launch!
Lead Nurturing:
Following on from sending out a newsletter, you can also create automated email sequences to nurture leads who download your e-books or guides. This gradually builds trust and demonstrates your expertise.
5. Networking and Partnerships
A few other super tips to market your business and attract your ideal client or customer are via…
Industry Events:
Attending and speaking at industry conferences, webinars, and workshops not only builds authority and showcases your experience and expertise, but it’s a great way to network with potential clients as well.
Collaborations:
Partnering with complementary businesses to offer bundles services and cross-promote each other is not only great for reach, but can also help to attract your ideal client or customer. KSD is always on the look out for complimentary businesses (marketeers, photographers, copywriters, content creators, etc) to partner with, so if this is you… get in touch!
Local Business Networks:
Joining local business networks and groups can also help to connect with potential clients in your area.
6. Client Referrals and Testimonials
Generally speaking, people buy when they feel they can trust you, so there’s no better way to encourage sales but with credible words, therefore highlighting client testimonials and showcasing case studies on your website and social media to build trust and credibility is another great way to attract your ideal client or customer.
7. Paid Advertising
Google Ads, Social Media Ads, LinkedIn Ads:
Although it does take time and investment, running targeted Google Ads campaigns for keywords related to your services can work wonders to attract your ideal client or customer.
As can using Facebook and Instagram ads to reach a broader audience with visually engaging content, and LinkedIn Ads to Target professionals and businesses (especially useful for B2B service).
8. Webinars and Workshops
Educational Webinars:
Hosting webinars or panel discussions on topics related to your core service offering or product can positions you as an expert and thus help to attract potential clients and customers. It’s about value sharing and ensuring the people attending walk away with actionable insights and tips!
Workshops:
Conducting in-person or virtual workshops, whilst subtly promoting your services or products is another great way to attract your ideal client.
Naturally tailoring the workshop to teach the audience something related to your offering is best.
9. Public Relations
Press Releases:
Depending on the size of your business, sending out press releases about major projects, awards, or milestones to local and industry-specific media outlets is another great way to gain traction.
Guest Blogging and Podcasting:
Writing guest posts for industry blogs and participating in podcasts to reach new audiences is another win win to attract your ideal client or customer.
10. Portfolio Platforms
Depending on your offering, platforms like Dribbble and Behance can help showcase your work and attract attention from potential clients and collaborators as well.
Conclusion
In conclusion, ensuring you don’t rely on one single marketing strategy is crucial. By consistently creating valuable content, leveraging social media platforms, and optimising for search engines, you can increase your brand's visibility and credibility.
Building strong partnerships and engaging with local networks will also expand your reach and attract potential clients.
The key thing to remember is that each strategy plays a unique part in your overall marketing plan, contributing to your business’s growth and success.
Need help with marketing your business? - Get in touch and let me know. If I can’t help, I’m sure there will be someone I know who can help!
