Polar Pools

Polar Pools recognised that their existing website no longer aligned with the evolving needs of their business. They wanted their online presence to better reflect their expertise and professional offerings. Their goals included:

• Modernisation: Updating the website to reflect a fresh and contemporary design that would engage visitors and showcase their bespoke services effectively.

• Content management: Creating a platform where they could easily update content, including maintaining an active blog to share tips and insights with their audience.

• Customer interaction: Improving the website’s functionality to enhance interactions with both prospective and existing customers.

• Online shop integration: Adding an e-commerce feature to enable the sale of pool chemicals, spa essentials, and maintenance tools directly through the website.

• Enhanced user experience: Making the website an inviting and user-friendly space that encourages exploration and builds trust with visitors.

Krishna Solanki Designs crafted a bespoke website for Polar Pools, perfectly tailored to their business needs and goals. Key actions included:

• Modern and bespoke design: Designed a sleek, professional, and visually appealing website that reflected Polar Pools’ legacy and expertise, while keeping the user journey front and centre.

• User-friendly content management: Built the website on Squarespace allowing the Polar Pools team to easily manage content, update pages, and maintain a blog. This empowers them to keep their site fresh and relevant without external assistance.

• E-commerce integration: Implemented a fully functional online shop via Squarespace Commerce to showcase and sell pool chemicals, hot tub and spa supplies, and maintenance equipment, making it simple for customers to purchase products directly.

• Enhanced customer interaction: Integrated features such as contact forms and enquiry options, enabling smoother communication with both prospective and existing customers.

• Responsive design and optimisation: Ensured the site is fully responsive, offering a seamless experience across all devices, and optimised for search engines to increase online visibility.

• Showcasing expertise: Highlighted their bespoke services and portfolio through a clean layout, dynamic image galleries, and engaging content, building credibility and trust with their audience.

The new Squarespace website delivered by Krishna Solanki Designs has elevated Polar Pools' online presence, making it a dynamic and effective tool for their business. The modern, professional design highlights their expertise and bespoke services, reinforcing their brand identity and attracting new clients. With intuitive navigation and a fully responsive layout, the website ensures an engaging user experience across all devices.

The integration of an e-commerce shop on Squarespace has opened a new revenue stream, allowing customers to conveniently purchase pool chemicals, spa essentials, and maintenance tools online. Additionally, the user-friendly content management system empowers the Polar Pools team to keep their site updated with fresh content and blog posts, enhancing engagement and visibility. The result is a streamlined, visually appealing website that supports Polar Pools' growth while strengthening their position as a trusted leader in the swimming pool industry.