Crocstar

Crocstar’s website was on Squarespace 7.0 and no longer met the needs of the business and its membership community. The membership area within their Squarespace website was in use but had not been set up correctly. Crocstar needed help with utilising this tool for their growing membership community and KSD could see how their membership community management time could be greatly reduced, and processes simplified, by bringing all member assets into one place.

A bespoke website design and development project required a bespoke consultation. From this KSD clarified that Crocstar required wireframing before the build to enable mapping out of user journeys, a fully functioning membership area, access to the Squarespace campaigns product and top-line pages redesigned using the existing Crocstar visual brand identity.

Member Area
Our work on the membership area involved bringing the membership management, communication, data, events, and training together in one place - under the Squarespace roof. We also streamlined the user journey for prospective Crocstar members, making it easier for them to find out about the Crocstar community and then sign up themselves. We integrated Acuity Scheduling into the website to allow Crocstar clients and members to book mentoring time. This feature is connected to Christine’s calendar, making the booking process simpler for clients and Christine. While redesigning the website we applied the existing Crocstar brand, set up services pages and shone the spotlight on new case studies and testimonials.

Training the Crocstar Team
KSD’s renowned solid process and excellent communication ensured the project flowed well with both parties understanding what was required and when. KSD also remained flexible, allowing the requirements to evolve during the project. At the end of our work together KSD trained the Crocstar team on the functionality of the website, ensuring they are able to manage the site in-house, and that they know that KSD is always on hand if they were to require further support down the line.

KSD moved Crocstar’s website from Squarespace 7.0 to 7.1, this allowed KSD to streamline Crocstar’s content, organise the information, and build a more efficient, dynamic and user-friendly website. The revised members area encourages increased engagement with useful resources now all being accessible in one place, and gives the team easier access to their growing community. Squarespace 7.1 also opens up new opportunities with added functionality in the addition of the courses section, something Crocstar will be looking to add in the near future.

What Crocstar needs from their website is changing but now that it is in Squarespace 7.1 it is, thanks to KSD, future-proofed and able to serve their evolving requirements as they grow and move forward.