CAMBRIDGE CLINICAL LABORATORIES (CCL)

KSD began working with CCL in 2019. CCL was in the process of rebranding, and relaunching, from their former business name ‘Lab 21’. They needed a new brand identity, a new Squarespace website, and a portfolio of marketing materials. CCL requires support, on an ongoing basis, with maintaining and updating their Squarespace website and developing further marketing materials.

In 2019 KSD designed a visual brand identity, Squarespace website, marketing brochure and smaller design collateral (business cards, banners, e-signatures, social media imagery, ppt template) for CCL, as they rebranded and relaunched. Following that initial project, CCL has used the KSD Designer for the Day service multiple times – to update the website (pulling through key content to relevant pages, adding content, the design of new pages), and to produce further marketing materials, including a series of service leaflets, banners, a new brochure, editorial adverts, and a company folder.

The work that KSD has done for CCL has had a huge impact on the success of the business. In 2020 CCL was thrust into the limelight when their CEO (at the time), Dr Anthony Cooke, was welcomed as a leading spokesperson in the media on Covid testing. Having a strong brand and credible web platform to work from was vital to the business’s positioning at that time. CCL’s social media activity now has a solid base to feed back to, the website has increased visitors, and the business has a professional and modern image. KSD has become an ongoing brand and Squarespace design partner to CCL since we started working together in 2019.

KSD is reliable and safe hands and understands the CCL brand and ethos, meaning working together is always seamless on both sides.