MWA Financial

MWA Financial was starting from the ground up, with no defined brand identity or online presence. It needed a visual identity and a professional website which would position it as an active acquirer of UK IFA firms. KSD was commissioned to create a polished visual brand identity, Squarespace website and related design assets.

We worked with MWA Financial to create a visual brand identity that would complement its brand values, including a new logo, logo variation, submark and colour palette. Everything was brought together in a set of brand and website style guidelines, making sure the brand can be consistent as the business grows.

We then rolled out the new identity across a new Squarespace website, social media, business cards, email signature and more!

Given the client’s industry, website security was particularly important to building credibility and trust with potential clients. With this in mind, we paid particular attention to establishing secure SSL and security layers within the new website.

MWA Financial now has a fresh, sleek visual identity that really reflects its brand. The look and feel is used consistently across a range of assets, most notably the new mobile-responsive Squarespace website, which is also user-friendly and optimised for SEO.

The story doesn’t end there! Since creating the initial brand identity, we’ve gone on to work with MWA Financial on further projects, including conference materials, lanyards, certificates and thank you cards.