Visual brand identity + Squarespace website

immetric

Swedish based company, Immetric, provide early-stage investments to help deep-tech start-ups to build the strongest foundations. Immetric’s financial investment is enhanced with IP expertise and practical business support, helping companies to thrive, add value and grow.

Immetric launched in 2021. Since then the team had been working with a self-designed logo, no real branding, and a basic one-page website. To grow their business, secure further funding and attract the right start-ups, they needed to be taken seriously. Investing in a professional brand identity and website became an essential next step.
KSD started with designing a brand identity and toolkit for Immetric; including logos, iconography, sub mark, pattern, colour palette, and font pairings. During this process the team at Immetric fed in (to KSD) what appealed to them, who they are, and what they want to achieve in the next five years. This information helped us to develop the Immetric brand – using colours that infer professionalism and logic, incorporating natural elements that play on the Swedish heritage of the business, and instilling a clean and modern feel to simplify their message.
Immetric’s brand was then applied to their collateral - email signatures, LinkedIn graphics, and a PPT template. Once the brand activity was complete KSD designed their new Squarespace website, a great platform for them to now build their business from.
Visitor numbers to the Immetric website have risen hugely. Immetric wants to make bigger investments and attract more investment, believing they have the potential to build a large and successful fund. The only way for them to do that is to look confident and professional in their visual identity. They now have what they need to move forward.
www.immetric.com