New Brand & Squarespace Website for ReCoVa-19
Referrals and recommendations are great, aren’t they?
That’s exactly how Andrew Halliday and Clive Minihan had come across me and my branding and Squarespace website design agency. Andrew and Clive are two of the 4 team members that founded ReCoVa-19, a software and testing solution startup that helps manage the risk of Covid-19 within the workplace and educational institutions.
The Challenge
During the initial consultation, it became clear that the ReCoVa-19 team knew the importance of having a professionally designed visual brand identity and website. They needed something that would showcase their 150 years of industry-specific expertise even though they are a new startup. They wanted something that looked professional, optimistic, had longevity to it and they needed something fast. Especially considering they were hitting the ground running and the lack of a visual identity and online presence was holding them back from signing contracts, and pitching for new leads.
The Deliverables
The first step was to create a visual brand identity. This would enable them to create a cohesive look across any marketing on LinkedIn, or when they used their branded email addresses.
Once the visual elements were designed, the next step was to create a professional online presence, the Squarespace website. In the interim whilst the larger, more in-depth website was being put together a short term, the interim landing page was designed, developed and deployed.
The website was kept on brand, using the elements created as part of the visual toolkit - primary logo, secondary logo, submark (favicon), colour palette, complementary fonts and on-brand photography.
Not only that, but they also required additional collateral, which was delivered on time and to high quality. All in all, with a brand identity and visual styleguide, Andrew and the ReCoVa-19 team are able to remain consistent, strong, recognisable and professional.
The Outcome
As a new startup ReCoVa-19 didn’t have any visual representation of their brand or business and so needed to make a big impact right away.
They were able to do this as soon as design assets were complete and signed off. Andrew and the team were able to proudly update and share the visuals on LinkedIn, on the website, and via their PowerPoint presentation pitches with potential new leads.
Understanding the need for a professional look and feel that truly represented their business was key. The number of leads and inquires increased over a short space of time - in fact, they began to receive inquiries even before the long term website was even live!
See what ReCoVa-19 had to say…
Krishna is clearly very experienced in delivering these things as every step in the process is taken care of.
"As a new business, we had no branding, and just a "coming soon" for our website.
Working with Krishna was very organised meaning we knew exactly what we needed to do and when, and that also meant we could easily see when we were going to get all of our deliverables.
You are clearly very experienced in delivering these things as every step in the process is taken care of. You listened to our requirements and explained your decisions for each part of the work you had done. Once we understood what we needed to do, working with you was a breeze :)
We are using the brand identity everywhere. It is simple to apply and looks fantastic. The website is simple and clean - exactly what we were after. Having a professionally designed logo and website means we have something we are proud to point our potential clients to.
Even as a very new startup, the brand identity reinforces the fact that as a team we are very experienced at what we do. Don't bother Googling. Email hello@krishnasolankidesigns.com and very shortly you'll have everything you need :)"
Andrew Halliday, Director of ReCoVa-19
